Rebranding

Transportation • Cars & Automobiles
Volkswagen is rebranding as "Voltswagen" in the US
Volkswagen is rebranding as "Voltswagen" in the US
Credit: VW

Automotive manufacturing Volkswagen has announced Tuesday that it is rebranding its US branch to Voltswagen.

"We know, 66 is an unusual age to change your name, but we’ve always been young at heart. Introducing Voltswagen. Similar to Volkswagen, but with a renewed focus on electric driving. Starting with our all-new, all-electric SUV the ID.4 - available today. #Voltswagen #ID4," the company wrote on Twitter.

The automotive company has since announced that they won't rebrand Volkswagen to Voltswagen.

Business • Entrepreneurship & Startups
Fintech unicorn TransferWise rebranded to Wise
Wise logo
Wise logo Credit: Wise

Founded in 2011 by Kristo Käärmann and Taavet Hinrikus, the Estonian fintech unicorn company Transferwise announced on Monday the rebranding to Wise. The company has around 10 million international customers at present.

"The core experience of using Wise will remain faster, cheaper, and more convenient than anything else. Our mission remains the same. We’re still making — and always will be making — money work without borders," said Käärmann in a blog post

With offices initially in Tallinn later joined by London, where the company is headquartered, and other locations, including the United Arab Emirates.