PR Stunts

Transportation • Cars & Automobiles
VW admits to "Voltswagen" rebranding was a stunt, issues apology
VW admits to "Voltswagen" rebranding was a stunt, issues apology
Credit: Volkswagen, via Twitter

Volkswagen (VW) has issued a statement saying "Volkswagen of America will not be changing its name to Voltswagen" after announcing the rebranding on March 30.

"The renaming was designed to be an announcement in the spirit of April Fool's Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all," a spokesperson of the company told NPR.

The stunt had not been taken well by both consumers and investors.

“Volkswagen of America developed and implemented a marketing campaign to draw attention — with a wink — to Volkswagen’s e-offensive and the market launch of ID.4 in the USA,” the company further said in a statement. “The intention was to generate awareness of an important corporate and industry issue in the country. We regret that the announcement rollout may have upset some people.”