Online Advertising

Technology • Internet & Web
Facebook states Apple’s new iOS update will disrupt online advertising
Facebook states Apple’s new iOS update will disrupt online advertising
Credit: Greg Bulla

Facebook wrote, in a blog post towards its developer community, the changes being implemented in iOS 14 that the company "ability to deliver targeted ads on iOS 14 will be limited.".

According to Facebook, the update will probably mean that app developers will receive less advertising revenue due to the fact "some iOS 14 users may not see any ads from Audience Network, while others may still see ads from us, but they'll be less relevant."

The beta version of iOS 14 was released earlier this week, implementing a set of anti-tracking measures that limit the ability of advertisers to track a particular user and deliver highly tailored advertising.

Technology • Internet & Web
Google will prevent minors in the UK and EU from seeing ads for unhealthy food and drinks from October on
Google will prevent minors in the UK and EU from seeing ads for unhealthy food and drinks from October on
Credit: unsplash.com / Robin Stickel

Google has updated its "Other restricted businesses policy" and will start "to restrict the serving of High Fat Sugar Salt (HFSS) Food and/or Non-Alcoholic Beverages (F&B) advertising for minors in the United Kingdom and European Union".

The policy will be applied to the Google Display Network and YouTube and there apply to all people under the age of 18. Google stated that the new policy will be enforced from the 6th of October.

Some examples for the products that fall under these advertisement restrictions are sweetened beverages, cakes, pizza, salt, butter, pork and a number of other products.

Business • Media & Advertising
Lego, Pepsi, Mars Inc. and others joining the #StopHateForProfit movement
Lego, Pepsi, Mars Inc. and others joining the #StopHateForProfit movement
Credit: Stop Hate For Profit

More and more companies are joining the #StopHateForProfit movement to boycott Facebook over its hate speech policies. Over the past days, numerous brands have announced they would stop advertising on Facebook platforms, including Lego, Pepsi, Henkel, Volkswagen Group, Target, Chobani, Vans, Puma and Mars Inc.

Business • Media & Advertising
Ford, Adidas and Clorox join social media advertising boycott
Ford, Adidas and Clorox join social media advertising boycott
Credit: Image Composition: Pendect; Images via Unsplash

Ford, Adidas and Clorox have joined a growing list of companies pausing social media advertising to take action against hate speech. Ford will not advertise on either Facebook, Instagram, YouTube or Twitter in the U.S. for the next 30 days. Clorox is pausing advertising globally on all Facebook-owned platforms until the end of the year, Adidas through July.

Technology • Internet & Web
Unilever cancels Facebook and Twitter ads for rest of 2020
Unilever cancels Facebook and Twitter ads for rest of 2020
Credit: Unilever

Multinational consumer goods company Unilever announced it would halt advertising on Facebook, Instagram and Twitter in the U.S. for the rest of 2020. The company's portfolio includes brands like Ben & Jerry's, Dove and Axe.

Unilever's EVP of Global Media Luis Di Como said in a statement: "Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S."

Technology • Internet & Web
Facebook adds option to opt-out of seeing political ads and a "Voting Information Center"
Screenshots of the Voting Information Center on Facebook
Screenshots of the Voting Information Center on Facebook Credit: Facebook

Facebook announced on Tuesday that users in the U.S. now have the option to opt-out of seeing political ads on their platform. In a blog post called "Launching The Largest Voting Information Effort in US History", the company wrote "people have told us they want the option to see fewer political ads on Facebook and Instagram. After announcing this feature earlier this year we are now making it available as part of our preparations for the 2020 US elections".

The "Voting Information Center", available on both Facebook and Instagram, will include, among other things, posts from verified local election authorities, guidance on registration and information on absentee ballots.

Business • Media & Advertising
Facebook relaxes rules about Covid-19 advertising, will now allow ads for non-medical masks
Women wearing non-medical masks
Women wearing non-medical masks Credit: Sharon McCutcheon

Facebook announced Wednesday it relaxes its rules about coronavirus-related advertising. After banning ads for masks on its platform in March, the company will now allow advertisers to promote non-medical masks, provided they’re not marketed with medical, health or prevention claims.

“We will still maintain a temporary ban on selling medical masks, such as surgical or N95 masks, to prevent people from exploiting the pandemic for financial gain.,” said Rob Leathern, Facebook’s director of product management.

Business • Media & Advertising
Google to ban targeting housing ads based on gender, age
Google stall at an event in Cologne, Germany
Google stall at an event in Cologne, Germany Credit: Rajeshwar Bachu

Google announced it would stop allowing housing, employment and credit ads to be targeted to users based on their postal code, gender, age, parental status or marital status, aiming to protect users from unlawful discrimination.

The new rules will build on top of a policy that already prohibits advertisers from targeting users on sensitive areas, categories related to identity, beliefs, sexuality or attributes such as race, religion, ethnicity or sexual orientation.

The new policy will go into effect by the end of the year in the US and Canada.