Keen

Two teams at Google, Area 120 and PAIR, have launched a Pinterest competitor named Keen to the public. Similar to its competitor the website functions as a curation tool for content on the internet. Keen automatically suggests content based on keywords that the user can then filter. In addition, Keen enables the saving of other content from the web and the collaboration with others. According to the co-founder CJ Adams, the underlying machine learning technologies by the People + AI Research (PAIR) team at Google enable Keen to give better recommendations over time as more content is curated by the user.