Google Incognito Mode

Technology • Internet & Web
Google faces $5 billion lawsuit over alleged tracking in incognito mode
Screenshot of Google Chrome in Incognito Mode
Screenshot of Google Chrome in Incognito Mode

The law firm Boies Schiller & Flexner has filed a class-action lawsuit in California claiming that Google continues to track users in the incognito mode of Google Chrome. The lawsuit claims that the incognito mode would "intentionally deceive consumers" by suggesting that no tracking would happen, while analytics data is still sent to websites via Google Analytics and Google Ad Manager. The law firm seeks a minimum of $5 billion in damages. Google themselves stated that they "strongly dispute these claims and we will defend ourselves vigorously against them".