Fashion

Business • Media & Advertising
In Possible New Marketing Trend, Luxury Fashion Brand Bottega Veneta Shuts Down Its Social Media Accounts
In Possible New Marketing Trend, Luxury Fashion Brand Bottega Veneta Shuts Down Its Social Media Accounts
Credit: Screenshot Bottega Veneta

Earlier this week, Kering-owned luxury fashion brand Bottega Veneta closed down its Instagram, Facebook and Twitter accounts without warning and with no explanation. It is unclear whether this is a mere marketing stunt or whether Bottega Veneta's decision may be a bellwether for an emerging trend.

Social media doesn’t work to attract the right people to a luxury brand, according to an analysis of a luxury insiders’ survey among some 500 executives working in or supporting the luxury industry.

“We have not found any marketing tool that produces leads qualified for our luxury products and service,” was among the comments in that survey. And another said, “So far nothing is working. Social media is seeing no actual move to act.”

Two possible reasons are currently discussed publically:

  • Social media is mass, not class. Luxury does not fit in the hodgepodge of divergent messages that is social media.
  • People who can actually afford luxury brands are over-marketed to and not likely to pay attention to the brand's social media posts. Bombarding them with irrelevant posts on social media is not how to be respectful of them and personalize every interaction.

GQ’s Rachel Tashjain speculated: “Perhaps the Bottega deletion is the ultimate act of stealth luxury – it will now be a brand that travels strictly by word of mouth.”

Arts, Entertainment, Culture • Fashion
Report: Pakistani workers make clothes way under minimum wage that are sold by Boohoo
Report: Pakistani workers make clothes way under minimum wage that are sold by Boohoo
Credit: unsplash.com / J Williams

Getting paid 10,000PKR (£47) a month, well below the legal monthly minimum wage for unskilled labour of 17,500PKR, workers in Pakistan in two factories made clothes for the fast fasion rand Boohoo according to an investigative report by the Guardian.

Video material also shows work conditions that pose potential safety issues.

Arts, Entertainment, Culture • Fashion
The Japanese fashion designer Kenzo Takada has died after contracting Covid-19
Kenzo Takada
Kenzo Takada Credit: michell zappa (Creative Commons Attribution 3.0)

Japanese designer Kenzo Takada, creator of the clothing and perfume brand "Kenzo", died Sunday, aged 81, a victim of the Covid-19. The information was announced by his spokesman.

First Japanese stylist to be successful in Paris, where he developed his entire career and made his name famous, he died at the American Hospital in Neuilly-sur-Seine.

Kenzo was famous not only for his clothes but went on to create a global brand of perfume and skin products. At the time of his death, he was acting honorary president of the Asian Couture Federation.

Business
Nordstrom to stop selling fur and exotic animal skills by the end of 2021
Nordstrom to stop selling fur and exotic animal skills by the end of 2021
Credit: Mike Mozart from Funny YouTube, USA / Wikimedia Commons (Creative Commons Attribution 2.0)

In a partnership with the Humane Society of the United States, American department store chain Nordstrom has committed to banning exotic animal skins and real fur from its 355 stores. While other chains have adopted a fur-free policy in the past, Nordstrom will be the first US-based retailer to prohibit clothing and accessories made with skins of exotic animals.

Nordstrom's private labels have been free of fur and exotic animal skin for years, so the company's chief merchandising officer Teri Bariquit, and will encourage brands impacted by their new policy to "re-evaluate their use of fur and exotic animal skins."

Nordstrom will still sell products made out of the skin of cows, calves, sheep, lambs, pigs, goats and water buffalo but will exclude products derived from snakes, alligators, lizards, pythons, crocodiles, sharks, kangaroos, ostriches and stingrays.

Arts, Entertainment, Culture • Fashion
German Fashion Week moving from Berlin to Frankfurt
Berlin Fashion Week 2013
Berlin Fashion Week 2013 Credit: Patrick Raczek (Creative Commons Attribution 2.0)

Germany's major biannual fashion event will leave Berlin and move to Frankfurt.

Frankfurt Mayor Peter Feldmann said in a statement "This will transform the financial center of Frankfurt into a new hotspot for the international fashion and lifestyle scene and create a new, international fashion metropolis,".

Organised in Berlin since 2007, Fashion Week has taken place twice a year. The last edition in January drew around 70,000 visitors and dozens of designers.