Borat Movie

Lifestyle • Travel
"Very nice" catchphrase from Borat adopted by Kazakhstan for tourism campaign
"Very nice" catchphrase from Borat adopted by Kazakhstan for tourism campaign
Credit: User Skssoft on de.wikipedia; Michael Bulcik / SKS Soft GmbH Düsseldorf / via Wikimedia Commons (Creative Commons Attribution 2.5)

After banning the first Borat movie featuring the fictional Kazakhstani journalist Borat in the country, Kazakhstan has now picked up the catchphrase "very nice", that the character uses repeatedly, for a tourism campaign to attract new people coming and visiting the country.

The deputy chairman of Kazakh Tourism, Kairat Sadvakassov, has stated that "Kazakhstan's nature is very nice. Its food is very nice. And its people, despite Borat's jokes to the contrary, are some of the nicest in the world,".