Advertising

Politics • American • US
Google to block election ads after November 3
Google to block election ads after November 3
Credit: Rajeshwar Bachu

Axios reports that Google informed its advertisers that the company would broadly block election ads after polls close on November 3.

Google's ban will target ads that are explicitly election-related, or ads referencing the elections, or targetted ads to election-related search queries.

It is not clear how long the ban would last, but advertisers have been told that they should expect it to last for at least seven days after Election Day and that Google would review the situation every week if it extends longer.

Technology • Internet & Web
Facebook states Apple’s new iOS update will disrupt online advertising
Facebook states Apple’s new iOS update will disrupt online advertising
Credit: Greg Bulla

Facebook wrote, in a blog post towards its developer community, the changes being implemented in iOS 14 that the company "ability to deliver targeted ads on iOS 14 will be limited.".

According to Facebook, the update will probably mean that app developers will receive less advertising revenue due to the fact "some iOS 14 users may not see any ads from Audience Network, while others may still see ads from us, but they'll be less relevant."

The beta version of iOS 14 was released earlier this week, implementing a set of anti-tracking measures that limit the ability of advertisers to track a particular user and deliver highly tailored advertising.

Technology • Internet & Web
Google will prevent minors in the UK and EU from seeing ads for unhealthy food and drinks from October on
Google will prevent minors in the UK and EU from seeing ads for unhealthy food and drinks from October on
Credit: unsplash.com / Robin Stickel

Google has updated its "Other restricted businesses policy" and will start "to restrict the serving of High Fat Sugar Salt (HFSS) Food and/or Non-Alcoholic Beverages (F&B) advertising for minors in the United Kingdom and European Union".

The policy will be applied to the Google Display Network and YouTube and there apply to all people under the age of 18. Google stated that the new policy will be enforced from the 6th of October.

Some examples for the products that fall under these advertisement restrictions are sweetened beverages, cakes, pizza, salt, butter, pork and a number of other products.

Technology • Internet & Web
Twitter considers subscription options after ad revenue drop
Twitter considers subscription options after ad revenue drop
Credit: unsplash.com/Kon Karampelas

Twitter is exploring additional ways to make money after reporting that advertising revenues fell 23% in the second quarter. Though the platform has been seeing a record user growth and reported its largest year-over-year increase, the platform is looking into options to supplement lacking advertising revenue.

CEO Jack Dorsey recently told investors that Twitter is looking onto running tests for a subscription model that would "complement" Twitter's ad revenue. "We have a really high bar for when we would ask consumers to pay for aspects of Twitter. We are in the very, very early phases of exploring," so Dorsey.

Technology • Internet & Web
Civil Rights Groups disappointed with Facebook meeting over ad boycott
Civil Rights Groups disappointed with Facebook meeting over ad boycott
Credit: Illustration: Pendect, Ashley Winkler – Logo via Facebook

Over the past few weeks, hundreds of companies and brands have joined the Facebook ad boycott #StopHateForProfit. On Tuesday, civil rights groups met virtually with Facebook executives Mark Zuckerberg and Sheryl Sandberg to discuss the platform's handling of hate speech. Among the groups attending where the National Association for the Advancement of Colored People, the Anti-Defamation League and Color of Change.

Leaders of the civil rights groups have stated that the meeting was "very disappointing," with the head of Color of Change, Rashad Robinson saying: "They showed up to the meeting expecting an A for attendance. Attending alone is not enough."

Facebook issued a statement, promising to take steps to "keep hate off of our platform" and that they were aware that they would be "judged by our actions not by our words and are grateful to these groups and many others for their continued engagement."

Sports
Washington Redskins under pressure from sponsors to change their name
FedEx Field stadium
FedEx Field stadium Credit: Anders Krøgh Jørgensen

Adweek reported Wednesday that Washington Redskins' sponsors FedEx, Nike and PepsiCo received letters signed by more than 80 investment firms and shareholders asking the companies to sever ties with the team unless it changes its controversial name.

FedEx, which holds the naming rights for the NFL team stadium, told in a statement: "We have communicated to the team in Washington our request that they change the team name,".

Nike, on Thursday night, appeared to remove all Redskins gear from its online store but declined to comment about it.

Lifestyle • Food
Mars plans to "evolve" Unlce Ben's brand
Uncle Ben's Logo
Uncle Ben's Logo Credit: Mars Inc

In a statement on Wednesday, Mars Inc announced it is planning to evolve the Uncle Ben's brand, including its visual brand identity to address racial bias and injustices. "Now as we continue to listen to people from around the world, look inward and continue to educate ourselves on how the elements of the brand are perceived, we recognize it is time for us to evolve, which we will do," so the company's statement.

Uncle Ben's was inspired by two black men: a black Texan farmer, known as Uncle Ben, "who was known for growing high-quality rice" and the logo image was inspired by Frank Brown, a "beloved Chicago chef and waiter".

The announcement came hours after Quaker Oats released a statement that it will rebrand Aunt Jemima.

Lifestyle • Food
Quaker Oats to remove Aunt Jemima brand, in effort to "make progress toward racial equality"
1951 ad for Aunt Jemima - America's Best-Loved Pancakes
1951 ad for Aunt Jemima - America's Best-Loved Pancakes Credit: Aunt Jemima / Public domain

In a statement on Wednesday, Quaker Oats announced the rebranding of their syrup and pancake mix brand as they recognised the image of Aunt Jemima as a racial stereotype. Aunt Jemima products feature an illustration of a black woman, first depicted as a minstrel and later as a "mammy" wearing a kerchief which was eventually removed.

Vice president and chief marketing officer Kristin Kroepfl said in a press release: "We recognize Aunt Jemima’s origins are based on a racial stereotype. As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."