Willy Wonka

The Jelly Belly jelly beans founder, David Klein, has launched a "Gold Ticket Treasure hunt" for people in the United States. After paying an entry fee of $49,99 participants can hunt treasures in the different states of the US.

Different treasures can be found and per treasure, 1000 people can participant in hunting it. According to the announcement each treasure is valued at $5,000 and all participants can hunt for a grant treasure in the end which contains an all-expenses-paid trip to a factory.