Tim Cook

Transportation • Cars & Automobiles
Elon Musk states he wanted to sell Tesla to Apple, but Tim Cook refused
Elon Musk states he wanted to sell Tesla to Apple, but Tim Cook refused
Credit: @elonmusk via Twitter

Tesla CEO Elon Musk wrote in a tweet that "during the darkest days of the Model 3, I approached Tim Cook to discuss with him possibility of Apple acquiring Tesla - for one-tenth of our current value. He refused to attend the meeting".

Technology • Smartphones, Hardware & Gadgets
Apple unveils their new M1 chip, and the first devices to use it
Apple unveils their new M1 chip, and the first devices to use it
Credit: unsplash.com / Marcin Nowak

At 10AM (PST) today, 10 November, Apple unveiled their newest chip for their Mac products. Called the M1, this chip is the first to be designed by the Silicon Valley company.

In the video, introduced by Tim Cook, members of staff go in to detail about how the chip is formed, and which out of their Mac lineup will be the first to use the chip.

The 3 products announced as using the M1 chip are:

• Apple MacBook Air 13in (which also no longer has a fan inside)

• Apple Mac Mini - the company's desktop computer

• Apple MacBook Pro 13in

All devices come with impressive new optimisations in the battery and speed departments. The new devices are available to pre-order now, and will be delivered starting 17 November.

They also announced that the newest software update for their Macs (macOS Big Sur) will finally launch on 12 November, after what some people say has been one of the longest times between announcement and launch.

Technology • Smartphones, Hardware & Gadgets
Apple announces commitment to become carbon-neutral for all products and supply chain by 2030
Apple announces commitment to become carbon-neutral for all products and supply chain by 2030
Credit: unsplash.com / American Public Power Association

Apple has announced the self-commitment to become a carbon-neutral company for all products it produces and its supply chain, stating that the company is already carbon neutral worldwide in regards to its corporate emissions.

The communicated date to hit the goals is 2030 and Apple aims to achieve this by reducing its emissions by 75 percent and in addition using technology to remove carbon from the environment. These "innovative carbon removal solutions" will be developed by Apple themselves with the aim to close the remaining 25 percent of carbons.

Apple CEO Tim Cook has stated that "climate action can be the foundation for a new era of innovative potential, job creation, and durable economic growth. With our commitment to carbon neutrality, we hope to be a ripple in the pond that creates a much larger change".

Business • Consumer & Service
Greg Joswiak replaces Phil Schiller as head of Apple marketing
Phil Schiller
Phil Schiller Credit: Apple

Apple announced Tuesday that its marketing boss Phil Schiller will step down from his role and serve as an “Apple Fellow” running the App Store and company events. Greg Joswiak will replace Schiller as Vice President of Worldwide Marketing.

"Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role, he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple," said Tim Cook in a press release.

Regional News • Americas • United States
US House Antitrust Subcommittee will question tech CEOs over dominance of online platform
Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg Credit: Anthony Quintano (Creative Commons Attribution 2.0)

The chief executives Jeff Bezos (Amazon), Mark Zuckerberg (Facebook), Tim Cook (Facebook) and Sundar Pichai (Google) will be questioned today by the United States House Antitrust Subcommittee that currently investigates the into market dominance of online platforms.

Rep. David Cicilline, chairman of the subcommittee has stated that "these platforms have been allowed to run wild and free from really any constraints" adding that the committee has to clarify "what the impacts are of the lack of competition in the digital marketplace".

Technology • Smartphones, Hardware & Gadgets
Mac computers to use Apple-designed processors, and run iOS apps
Macbook with new ARM based processor
Macbook with new ARM based processor Credit: Apple (Reproduction)

During the WWDC today, Apple announced the switch from Intel to custom ARM-based processors for its Mac computers. The move means Macs will run on the same family of chips as the iPhones and iPads and will be able to run iOS applications natively.

"We expect to ship our first Mac with Apple silicon by the end of the year," said chief executive Tim Cook.

Apple announces donation of 2 million masks

In order to help fight the coronavirus the company has announced that it'll donate "millions of masks for health professionals in the US and Europe", CEO Tim Cook announced in a tweet. Vice President Mike Pence also confirmed the donation during a White House briefing and specified the number of donated masks to the US as 2 million.