Meredith Kopit Levien

Portrait for @ash
by @ash
2020-06-30T13:00:01+00:00
Business • Media & Advertising
The New York Times ends partnership with Apple News
The New York Times Building at 620 Eighth Avenue, NYC
The New York Times Building at 620 Eighth Avenue, NYC Credit: unsplash.com/Stéphan Valentin

The New York Times has ended its partnership with Apple News and has stopped distributing articles in the Apple News App.

The biggest factors behind the decision are that "Apple had given it little in the way of direct relationships with readers and little control over the business," and The Times is seeking to "drive readers directly to its own website and mobile app so that it could 'fund quality journalism'."

"Core to a healthy model between The Times and the platforms is a direct path for sending those readers back into our environments, where we control the presentation of our report, the relationships with our readers and the nature of our business rules," so Meredith Kopit Levien, chief operating officer. "Our relationship with Apple News does not fit within these parameters."