Jochen Zeitz

Business • Economy
Harley-Davidson to cut 700 jobs globally
Extract of the tank of a Harley-Davidson
Extract of the tank of a Harley-Davidson Credit: Matthias Schack (Creative Commons Attribution 2.0)

Harley-Davidson CEO Jochen Zeitz announce Thursday the company would cut about 700 jobs, 13% of its global workforce, as part of The Rewire turnaround strategy. Zeitz also announced CFO John Olin was leaving the company.

Zeitz's strategy is aimed at making the company leaner, resetting product lines, focusing on the company's core strengths and prioritising profitable markets.