Hello Kitty

Portrait for @ash
by @ash
2020-06-21T16:30:01+00:00
Business • Economy
Hello Kitty founder Shintaro Tsuji retires at age 92
Hello Kitty figures at an amusement park in Guangzhou, China
Hello Kitty figures at an amusement park in Guangzhou, China Credit: unsplash.com/Jiaqi Zhang

The 92-year-old Shintaro Tsuji is retiring as chief executive from Japanese company Sanrio. Tsuji founded the company the Yamanashi Silk Center gift shop in 1960 and renamed it Sanrio in 1973. In 1974, Hello Kitty made its debut on a vinyl coin purse and was later featured on various items, including sneakers, panini makers and chopsticks. Shintaro Tsjui's grandson, Tomokuni Tsuji, will take over the business in July.