Universal Music Publishing Group

Technology • Internet & Web
Snapchat to test new TikTok-like music feature
Snapchat Logo Illustration
Snapchat Logo Illustration Credit: unsplash.com/Morning Brew

Multimedia messaging app Snapchat has announced a new feature that will let users add songs to their video posts, similar to TikTok. Snapchat has made a licensing deal with Warner Music, Universal Music Publishing Group and other music industry companies to offer a "robust and curated catalog of music."

"We’re always looking for new ways to give Snapchatters creative tools to express themselves. Music is a new dimension they can add to their Snaps that helps capture feelings and moments they want to share with their real friends," so a Snapchat spokesperson.

The new feature will launch first for users in Australia and New Zealand, and later this fall in Canada and the United States.