Take-Two Interactive

The CEO of GTA publisher Take-Two Strauss Zelnick presented his argument at the Morgan Stanley Technology, Media & Telecom Conference. According to him, better experiences and a high replay value would also justify higher prices, reports "Playfront". "We believe that we always deliver more value than we charge for to make sure that both the experience and what you pay for that experience are positive for the consumer," the CEO explained.

In addition, the last real price increase was 15 years ago, so now is the time to adjust it again, he says. "We always want consumers to feel that we deliver much more than we charge in return. That goes for recurring consumer spending as well," they reasoned.

Video game giant Electronic Arts announced it would buy Britain's Codemasters, known for its F1 and Dirt racing game franchises., in a deal worth $1.2 billion. EA's move has come as a surprise - most people thought Take-Two's proposal last month (had offered a package worth $973m) was pretty much a done deal, and Codemasters itself had supported the earlier buy-out plan.

There is still a chance that Take-Two could respond with a better offer, and spark a bidding war between the two US gaming giants. This particular race is not won quite yet.

"We believe there is a deeply compelling opportunity in bringing together Codemasters and Electronic Arts to create amazing and innovative new racing games for fans," said EA's CEO Andrew Wilson.

Following the news that AT&T is considering parting ways with Warner Bros., Microsoft is considering acquiring the game division.

The Information reported that Microsoft is not the only one interested in the company; EA, Take-Two and Activision Blizzard are also considering buying WB Interactive and its several development studios (Avalanche Software, Monolith Productions, NetherRealm Studios, Rocksteady Studios, TT Games, and many others).