Susan Miller Dorsey High School

Technology • Internet & Web
Twitter considers subscription options after ad revenue drop
Twitter considers subscription options after ad revenue drop
Credit: unsplash.com/Kon Karampelas

Twitter is exploring additional ways to make money after reporting that advertising revenues fell 23% in the second quarter. Though the platform has been seeing a record user growth and reported its largest year-over-year increase, the platform is looking into options to supplement lacking advertising revenue.

CEO Jack Dorsey recently told investors that Twitter is looking onto running tests for a subscription model that would "complement" Twitter's ad revenue. "We have a really high bar for when we would ask consumers to pay for aspects of Twitter. We are in the very, very early phases of exploring," so Dorsey.