Quaker Oats Company

Lifestyle • Food
Long criticized Aunt Jemima rebrands as "Pearl Milling Company"
Long criticized Aunt Jemima rebrands as "Pearl Milling Company"
Credit: PepsiCo.

Quaker Oats's "Aunt Jemima" is being rebranded as "Pearl Milling Company", PepsiCo, the parent company for Quaker Oats, said. The name change was announced in 2020 during the Black Lives Matter protests against systemic racism and police brutality.

"Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products will start to arrive in market in June 2021. Pearl Milling Company will offer people all their favorite pancake mix and syrup varieties in the same familiar red packaging previously found under the Aunt Jemima brand. Products will continue to be available under the Aunt Jemima name without the character image until June," so PepsiCo.

Arts, Entertainment, Culture • Celebrities & Public Figures
Actor Wilford Brimley dies aged 85
Wilford Brimley on October 22, 2012
Wilford Brimley on October 22, 2012 Credit: Marc Majcher / Wikimedia Commons (Creative Commons Attribution ShareAlike 2.0)

Actor Wilford Brimley has died at age 85 in St. George, Utah on Saturday after suffering from a kidney ailment. Brimley, who spotted a walrus moustache, is known for his roles in the 1985 fantasy movie "Cocoon", the television series "The Waltons" and sports film "The Natural". He was also a spokesperson for Quaker Oats and Liberty Medical, a diabetes-testing supply company.

Lifestyle • Food
Quaker Oats to remove Aunt Jemima brand, in effort to "make progress toward racial equality"
1951 ad for Aunt Jemima - America's Best-Loved Pancakes
1951 ad for Aunt Jemima - America's Best-Loved Pancakes Credit: Aunt Jemima / Public domain

In a statement on Wednesday, Quaker Oats announced the rebranding of their syrup and pancake mix brand as they recognised the image of Aunt Jemima as a racial stereotype. Aunt Jemima products feature an illustration of a black woman, first depicted as a minstrel and later as a "mammy" wearing a kerchief which was eventually removed.

Vice president and chief marketing officer Kristin Kroepfl said in a press release: "We recognize Aunt Jemima’s origins are based on a racial stereotype. As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."