Getty Images

Business • Markets
Unsplash is being acquired by Getty Images
Unsplash is being acquired by Getty Images
Credit: Unsplash

In a blog post, Unsplash's founder Mikael Cho says that it will continue to operate as a standalone brand inside of Getty and that the free content model won't be changing. "Over years of conversations, however, we learned about the level of respect they had for the Unsplash community and the rights of creators to choose how and where their imagery is made available," Cho writes. Cho says that after continued interaction with the Getty team, he and his fellow co-founders realized that the two brands were in "alignment" and that long-term cooperation was a good fit for Unsplash.