CrossFit CEO faces backlash over tweet which associated Covid-19 with George Floyd
Black kettle bell
Black kettle bell Credit: Jesper Aggergaard

In response to a tweet by the Institute for Health Metrics and Evaluation at the University of Washington stating that "racism is a public health issue" the CrossFit CEO Greg Glassman tweeted "FLOYD-19", associating George Floyd whose murder by the police has sparked protests around the world with the Covid-19 pandemic. As a response, hundreds of gyms that ran on an affiliate model for CrossFit have removed the brand from their name and the Reebok brand has announced to end their relationship with CrossFit. Since then Glassman has apologized and CrossFit stated that it'll "not stand for racism".