Technology • Internet & Web
2020-08-27T16:35:32+00:00

Walmart is partnering with Microsoft on TikTok deal

Walmart is partnering with Microsoft on TikTok deal

Walmart is partnering with Microsoft to potentially buy TikTok's U.S. business from BtyeDance. The news was first reported by CNBC, which was later confirmed by Walmart.

In a statement, Walmart said that TikTok's integration of e-commerce and advertising "is a clear benefit to creators and users in those markets" and that the retailer believes "a potential relationship with TikTok US in partnership with Microsoft could add this key functionality and provide Walmart with an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses."

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