New Google data retention police will delete users' location, web history after 18 months

Google is switching to an auto-delete setup as its default for web browsing and app history. The company will automatically delete some web and location history after 18 months for new users, and make it easier for existing customers to change their settings.

Previously users had ways to limit data collection and delete history — location history, search, voice, and YouTube activity data — but it was an opt-out experience.

In a blog post, Sundar Pichai CEO of Google stated: "Today, we are announcing privacy improvements to help do that, including changes to our data retention practices across our core products to keep less data by default."