Technology • Internet & Web

Google Play halves fees for many app providers if they turn over less than a million dollars a year in the Play Store

Following Apple's lead, Google is now also lowering the levy for app developers who earn less than a million dollars a year through the internet company's software marketplace. Instead of the usual 30 per cent, they are to cede 15 per cent from 1 July, as the company announced on Tuesday. After reaching the million mark, 30 per cent of sales via the Play Store will be due again.

According to the company, this step will halve the charges. However, one should also bear in mind that the majority of sales in the app stores for Android and iOS are made by the most popular programmes. Nothing will change for their developers. Meanwhile, hundreds of thousands of apps whose creators will benefit from the regulation are likely to generate little or no significant revenue anyway due to a lack of visibility and demand.

Co-founder of Pendect, passionate about open source and knowledge sharing. Made in Mooca.
Card reviewed by: @christoph