Technology • Internet & Web

Google acquires smart glasses company "North"

Google acquires smart glasses company "North"
Credit: Image Composition: Pendect; Logos via Google & North

On Tuesday, Google announced that it has acquired North, "a pioneer in human computer interfaces and smart glasses," that was founded in 2021.

"They've built a strong technology foundation, and we're excited to have North join us in our broader efforts to build helpful devices and services," so Google's announcement. "North’s technical expertise will help as we continue to invest in our hardware efforts and ambient computing future."

North has also issued a statement on their website: "We are excited to announce today that North has been acquired by Google. [...] Over the last while, it became clear that aligning with Google would significantly advance our shared vision."

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