Facebook states Apple’s new iOS update will disrupt online advertising

Facebook wrote, in a blog post towards its developer community, the changes being implemented in iOS 14 that the company "ability to deliver targeted ads on iOS 14 will be limited.".

According to Facebook, the update will probably mean that app developers will receive less advertising revenue due to the fact "some iOS 14 users may not see any ads from Audience Network, while others may still see ads from us, but they'll be less relevant."

The beta version of iOS 14 was released earlier this week, implementing a set of anti-tracking measures that limit the ability of advertisers to track a particular user and deliver highly tailored advertising.