Facebook criticizes Apple’s iOS privacy changes in newspaper ads

Facebook published full-page newspaper ads in the New York Times, the Wall Street Journal and the Washington Post on Wednesday criticizing Apple’s upcoming iOS privacy changes.

"We’re standing up to Apple for small businesses everywhere," the headline read. "At Facebook, small business is at the core of our business," the ad continues and claims that Apple's changes will be "devastating to small businesses," and ends by writing that"small businesses deserve to be heard. We hear your concerns, and we stand with you."

Apple responded by saying it was "standing up" for people who use its devices and that user "should know when their data is being collected and shared across other apps and websites — and they should have the choice to allow that or not."