Lifestyle • Food

Mars plans to "evolve" Unlce Ben's brand

Mars plans to "evolve" Unlce Ben's brand
Uncle Ben's Logo Credit: Mars Inc

In a statement on Wednesday, Mars Inc announced it is planning to evolve the Uncle Ben's brand, including its visual brand identity to address racial bias and injustices. "Now as we continue to listen to people from around the world, look inward and continue to educate ourselves on how the elements of the brand are perceived, we recognize it is time for us to evolve, which we will do," so the company's statement.

Uncle Ben's was inspired by two black men: a black Texan farmer, known as Uncle Ben, "who was known for growing high-quality rice" and the logo image was inspired by Frank Brown, a "beloved Chicago chef and waiter".

The announcement came hours after Quaker Oats released a statement that it will rebrand Aunt Jemima.

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Card reviewed by: @ericof