Long criticized Aunt Jemima rebrands as "Pearl Milling Company"

Quaker Oats's "Aunt Jemima" is being rebranded as "Pearl Milling Company", PepsiCo, the parent company for Quaker Oats, said. The name change was announced in 2020 during the Black Lives Matter protests against systemic racism and police brutality.

"Pearl Milling Company-branded pancake mixes, syrups, cornmeal, flour, and grits products will start to arrive in market in June 2021. Pearl Milling Company will offer people all their favorite pancake mix and syrup varieties in the same familiar red packaging previously found under the Aunt Jemima brand. Products will continue to be available under the Aunt Jemima name without the character image until June," so PepsiCo.