The We Company reverts back to WeWork name
The We Company, once known as WeWork, will revert its name back to WeWork.
"We want to be strategic. We want to be innovative. We want to be impactful. We want to be WeWork," so the new CEO of the once and future WeWork, Sandeep Mathrani in the internal memo seen by Reuters.
The "We" brand was first introduced in January 2019 as the parent company of shared office provider WeWork to broaden its brand from shared office spaces to a lifestyle company.
