Business • Consumer & Service

Ikea to end publication of its catalogue after 70 years due to shift to online browsing

Ikea announced the end of the publication of its annual catalogue after 70 years due to an increasing shift to online browsing and shopping.

Konrad Grüss, an Ikea executive, said in a statement that the company has "taken the emotional but rational decision to respectfully end the successful career" of both the print and digital versions of the catalogue and that "turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed".

Ikea will release a smaller catalogue next year that will be "filled with great home furnishing inspiration and knowledge" to celebrates the catalogue's history.

Highly edible human, designer of all things digital, co-founder of Pendect, creative native, constant wa/onderer, morse code lady, full-time dog pillow.
Card reviewed by: @christoph