Greg Joswiak replaces Phil Schiller as head of Apple marketing

Apple announced Tuesday that its marketing boss Phil Schiller will step down from his role and serve as an “Apple Fellow” running the App Store and company events. Greg Joswiak will replace Schiller as Vice President of Worldwide Marketing.

"Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role, he will continue to provide the incredible thought partnership, and guidance that have defined his decades at Apple," said Tim Cook in a press release.