After Strand Bookstore asked for help, online orders surged
Strand Bookstore, one of New York's oldest bookstores, recently asked its customers for help on social media after sales have gone down during the pandemic, writing "for the first time in The Strand’s 93 year history, we need to mobilize the community to buy from us so we can keep our doors open until there is a vaccine."
After Strand's call for help, the store received over 25,000 online orders over the weekend and made a total of $170,550 in in-store sales on Saturday and Sunday.
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